MINISTERIE EZK - NIEUWE ENERGIE
In the face of devastating global conflicts, asking to use our dryer less feels wildly disproportionate. It’s hard not to feel the gap between world news and our tiny everyday choices.
That tension is what drove my direction for this latest government campaign. As incomplete a response as it may be, saving energy often feels like the one thing we actually can do.
My goal wasn't to preach or sound naive, but to offer a gentle nudge toward a simple thought: "I can't save the world today, but I can at least air-dry my socks."
CREDITS
Agency: MONKS
Creatives: Pieter Perry, Wouter Kampman
Producer: Charlotte Spronk
Creative Director: Pieter Schouten
Regisseur: Thijs Mosterman
DOP: Nanko Goeting
Photographer: Jeroen Hofman, Isabell Janssen
1st AD: Marjan Lammers
Gaffer: Daan de Boer
1st AC: Kasper Stegeman
Production design: Lieke Scholman
HMU: Joycelynn Wigmans, Vivi Christin
Styling: Esmée Croqué, Jaleesa Chary
Sound recordist: Max Oostveen, David warringa
Productieleider: Sébastian Martens
Production assistent: Alou Althuis, Raphael Hogers, Guillaume Soudain
Locatiemanager: Pascal Slooten
Setmanager: D’angelo Gumbs
Animal handler: Sabine van der helm
Drone: Tom Oudijk, Ale Petra
Editor: Rutger van Leeuwen
Music & Sound: SoundsbyThomas
Grading: Bart Voorsluis
